Tuesday, 15 October 2013

Google to use your name and profile to sell more ads

Targeted ads are nothing new, but the search engine giant is about to make them a lot more personal. An update to the company's Terms of Service allows it to expand its use of user endorsements in display ads. Search ads will feature Google+ users and their recommendations.

Check this link for Details - https://www.google.com/intl/en/policies/terms/changes/

Google's move in 2011 to combine user data under one profile will begin impacting its ad business on November 11, as the company prepares to use your user name, profile photo, and implied endorsement in more of its display ads.

Credit : Google
 The company revealed changes to its Terms of Service on Friday, 11th October. The most important one is that Google clarified how your profile name and photo might appear in "Google products," including display ads. Google reminded its customers that they can opt out of appearing in Google ads from its Shared Endorsements settings.

Google pointed users to its Ad Settings tool, for more granular control over what ads you see.

Credit : Google

How to opt out of some targeted Google ads:

Google also offers more specific ad settings for its users. To configure your Google Ad settings, log in to your Google account and go to the Ad Settings page.

From there, you can control what Google's ad displays know about you. This includes your gender, age, language, interests, as well as any advertiser campaigns you've blocked or interest-based ads of which you've opted out.

To opt out of Google's interest-based ads, you must first manually remove all of the subjects listed, then click the Opt-Out link that appears. It should then change to an Opt-In link.

To permanently opt out of Google's Double-click cookie, which is Google's main advertising cookie, you can install its Double-click opt-out add-on. Once installed, even if you clear all your cookies and restart your browser, it will prevent the Double-click cookie from being saved to your browser.