Candian smartphone maker BlackBerry unveiled its premium flagship Z30 phone in India, pricing it at Rs 39,990, as it took on competition from iPhone and Samsung to save its dwindling market share. The company is also offering 12-month EMI options for purchasing its latest device.
The BlackBerry Z30 which features a 5-inch display with 720 x 1280 pixels resolution runs on Blackberry 10 OS version 10.2. It is powered by 1.7 gigahertz Snapdragon S4 Pro processor and has a 2880 mAh capacity removable battery.
It sports 8 megapixel rear camera and 2 MP front camera and comes with a 2880 mAh capacity removable battery. It has 2 GB of RAM and an internal memory of 16 GB that can be expanded to 64 GB with microSD card.
"BlackBerry Z30 is the ultimate smartphone for the urban youth and consumers who are looking for a bigger screen size, long-lasting battery and a best in class productivity experience, offers a unique and engaging user experience with features like the powerful BlackBerry Hub, its exceptional touchscreen keyboard and industry leading browser," BlackBerry India Managing Director Sunil Lalwani said.
Analysts feel that this festival season the Z30 will face strong competition from other flagship smartphones like the Samsung Galaxy Note 3 & Galaxy S4, Apple iPhone 5s, 5c, LG G2 and Sony Xperia Z1.