BlackBerry announced that it has partnered with a lot of mobile manufacturers across the globe to pre-install its BBM application on phones manufactured by them and the list includes a few of the Indian companies. Micromax had already launched an ad campaign to proclaim that BBM would come pre-loaded on the devices from this conglomerate.
"BBM will soon come preinstalled on a variety of Android-based smartphones from leading OEMs across Africa, India, Indonesia, Latin America and the Middle East," BlackBerry said in a statement.
Beginning next month, Android smartphones from Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen will include BBM preinstalled, it added.
BBM will continue to be available as a free download from Android app stores, including Google Play.
Also, to improve the chatting experience, BlackBerry had updated BBM within a month of its release and it even managed to get an overwhelming response from customers. Subscribers can expect support for BBM Channels and BBM Voice and Video calling as well.